Every frozen fruit pulp, slice, or aril that leaves our facility in Purandar, Pune begins with a much simpler moment – a farmer checking whether a fruit is ready to pick. At Naturesip, we’ve built our entire operation around that moment, and around the people who make it happen.
Pune district that sits at the heart of one of Maharashtra’s most productive fruit-growing belts. The area is historically known for custard apples (sitaphal), strawberries, chikoo (sapodilla), guava, fig (anjeer), and multiple varieties of mango. This is not coincidence – it is the foundation of our business.
Being located within this belt means our procurement team can reach farms within 30–60 minutes. It means we can inspect fruit at the farm before purchasing, reject batches that don’t meet our ripeness or quality standards, and transport accepted fruit directly to our processing facility for same-day freezing.
We don’t buy fruit from a commodity market. We buy it from farmers we know, at prices we’ve agreed on in advance, at the exact ripeness window that gives our products their flavour.
Naturesip works directly with farmers across more than 100 acres of cultivation in Pune’s irrigation belt. These are not casual arrangements – many of our farmer relationships are long-term contracts that give farmers guaranteed demand and fair pricing, and give us guaranteed supply without the volatility of open-market procurement.
From orchard to freezer – same day
Once fruit is procured, it enters our 10,000 sq. ft. processing facility where it goes through washing and cleaning, grading and inspection, peeling, dicing or slicing, grading again, then nitrogen freezing, weighing and packaging, and finally cold storage. This entire process happens within hours of the fruit leaving the farm.
The speed of this cycle is what separates our products from suppliers who aggregate fruit over days or weeks before processing. By the time our mango pulp is sealed in a food-grade pouch and moved to cold storage, the fruit was still on a tree in Purandar that same morning.
What this means for buyers
For food manufacturers, this sourcing model translates into three practical advantages: consistent Brix and flavour profiles that match from batch to batch, predictable supply availability because we’re not dependent on spot market procurement, and full traceability – we know exactly which farm, which harvest date, and which processing batch every pouch came from.
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